Top 6 reasons why mobile apps fail?

With millions of app out there it is difficult to make your space in the competitive mobile app landscape. Most of the apps fail just after launch. But it is very important to understand why mobile apps fail. Here we will talk about the top 6 reasons why mobile apps fail.

Poor Market Research

Proper market research is the backbone of a mobile app, software, or any digital product. Understanding the niche-specific target audience and behavior is the first step of building a successful mobile app.

It is okay to think and believe that your concept is great. You may also be confident about its success. But that is entirely your perception. Many people ignore the necessity of market research and target audience survey. And that eventually become one of the main reason behind an app’s failure.

Mobile Apps fail due to poor market research

Here’s a guideline on market research:

  • Build a community before launching your app.
  • Feel free to ask your existing customers about their opinions, suggestions, and feedback.
  • You can do it in a simple way, like creating a social media poll or forwarding a survey file via mail. Interacting with your target audience is very important.
  • Carefully follow the rise and fall of the apps. To do that, ask your followers and subscribers about the limitations of your competitors.
  • Create a graph based on the survey result. Shared the data with all the departments involved in making the mobile app.
  • The final stage is to create a basic yet functioning app and asking for feedback from a small group of people. It is a kind of trial. You will get scope and time to rectify the errors before the final run.

Not enough reviews

Many developer companies do not care about reviews and ratings. Well, that is what gives you real-time insight into the performance of your app. The users may need guidance or even may add a valuable suggestion. As a developer, a company should always take all the feedback seriously and reply to the users.

They are investing their valuable time to write a review. Respect their initiative and let them feel like a part of the community. Apart from that, many users may have some particular queries as well.

Now, let’s talk about ratings. Guess you are searching for a health app. 10 different apps appeared on the search result. Which one will you choose? Here comes one major factor of user behavior; most of the people download the apps with the highest ratings. Because they feel if others are liking it, then there must be enough reason behind that.

So if someone ignores the ratings and reviews, then in no time that app will fail.

Poor User Experience

Mobile apps fail due to Poor User Experience

The millennial can’t wait for a mobile app to be loaded. They can hardly wait for a few seconds. So if your mobile app is unable to cope up with the speed of this generation, then it will definitely fail.

Users do not want to wait. They will search for an alternative and delete the time-consuming app soon after downloading it. That is why test-run is so essential. Because once your users are convinced about the shortcoming of your app, it is not easy to regain their trust again.

Hence, it is very important that you choose the right mobile app development company for your app idea that can help you make all the right technical choices.

Improper Testing

Do you know most of the mobile apps experience severe performance disputes? Sometimes one software bug can ruin your app. Users will not tolerate any flawed app. This mostly happens because of the bugs or coding malfunctions. If they remain unaddressed, then gradually people will stop using it. Testing a mobile app is an essential part of the development process.

Try testing your app through real-life users. Automated testing tool can never deliver the same result.

Apart from rectifying the coding glitches, try to find issues concerning loading time, navigation, UX, etc.

Always go for the right app testing process. A vast middle-of-the-road apps experience crashes because of ignoring this essential thing.

Lack of Pre-Launch Campaign

Apps fail because of lack of proper promotion

The lack of pre-launch campaign can be considered as one of the significant reason behind mobile app failure. If you take the launch lightly, then it can affect the entire life cycle of your mobile app. There no logic behind launching a mobile app without a buzz. People need to know that an app like that actually exists.

Here are some tips that can help you:

  • If your mobile app is ready, then create a countdown pre-launch excitement and announce the date.
  • Gradually unfold the USPs of your mobile app.
  • Use social media like a pro and involve the influencers of your niches.
  • Publicize the launch event and create a multi-channel promotion.

Choosing the Wrong Platform

The choice of platform can make a lot of difference in success or failure of the app. You much choose the platform based on your target market audience. If most of your target customers are on Android, it does not make sense to spend precious resources on iPhone app. You can check out our guide to choose the right platform.

Do you think you have ignored any of the steps mentioned above? Then take action and rectify that. It is always better late than never. You can contact us if you need help in any of these things.

5 Reasons to Hire A Mobile App Development Company For your App

In the present century, a mobile app is as essential as a physical store. Technology makes the services of your Company available to the users on their fingertips. A mobile app is the most efficient face of your Company that might play an essential role in retaining customers. So, your mobile app should be hi-tech and user-friendly at the same time.

Now, you might be having an efficient IT team but training and up skilling your staff to complete with the Google and Facebook’s of the world might prove to be a little costly and time consuming. But, you have an alternative. You can hire a mobile app development company that can help you work on your new idea. Here are some of the advantages you get by choosing a professional mobile app development company:

1.) Mobile App Development company will ease the process of your Idea to Mobile App

You do have an idea, but you have no clue where to start. You know there is a play store and an app store, but what is the cost of accessing the market? How much does it cost to maintain a mobile app? What is the best technology stack? Now, you can google it and learn yourself, or you can contact an expert who do this day in and out. They can hold your hand and show you the starting points. By hiring a Mobile App Development Company, you get consultants who can help you and give you the most up to date information of what is happening in the different worlds.

2.) Augment your IT team bandwidth

Overstretched IT team needs help of a Mobile App Development Company for new initiatives

Normally, the IT team of your Company might not be have the necessary bandwidth to take on another project. The team might have mission critical and operation heavy projects that help in the day to day operations of your company. Hiring a mobile app development company will give them the required support to carry our a new project and also smoothly carry on with the day to day operations. Also, the team will become aware of the nuances of App Development process and may be in future can take the entire process in house.

3.) Mobile App Development Company has all the Skillsets needed for the app development

Professional mobile app developers are difficult to find

You need professionals to build an app that can complete in the global marketplace. You might not have the seasoned and battle hardened professionals. A Mobile app development Company employs seasoned developers who are experts in this field. It would be an arduous task to hire professionals having an equivalent skill set permanently for developing and maintaining your mobile app. Like, if the new business venture is making money, then it makes sense, but to test out a new market it’s a big risk. Also, professionals might not join an environment where they don’t see future growth. Hence, it is difficult to find high tech professionals due to their high demand and high salary expectations.

4.) Mobile App Development Company saves your training and experimentation cost

An app developed by a Mobile app development Company saves you time and money. If you plan to handle the app development process yourself, the entire cost of employing and training a team of professional developers will have to borne by your business. Now, you might not have the process of team working together. The front end and backend developers might be following different standards all together. All this costs time and money to build app. Then, one of your developers could leave and you would be stuck with an unfinished product. Hence, there are significant cost overruns and time delays that you can’t account for in your project costing. A Mobile App Development company has already done all this for you. They can save you all the training cost and effort.

5.) Maintain your App

Maintaining A Mobile app is more difficult than making one

No matter how perfect your mobile app is, it has to be upgraded, updated, and enhanced after some time. It is difficult for the internal IT team to develop and maintain a mobile app. It can, however, be done smoothly with the help of a Mobile app development Company. The developers will take up the task of not only designing but also upgrading it. They would also provide guidance and training to your employees regarding how to use it.

You should be careful to choose a competent mobile app development company that takes on the task of mobile app development with perfection. The Company should take the time to understand your company and product requirements. Smooth communication, transparency, and mutual understanding should form the base of this collaboration. After a clear understanding of the project, your chosen Company should:

  • Involve you in the planning stages of development
  • Identify any loopholes, issues, or roadblocks that might be encountered in the development process.
  • Prepare and discuss progress reviews
  • Help to prototype and apply early versions of the software and locate issues, if any
  • Perform code reviews and flag security problems with an honest report
  • Keep your Company’s data secure and confidential

It is important to remember that you should maintain proper communication with the app development company and remain clear about your requirements. You have to be sure about your set of expectations from the app. The Mobile app development Company will help you develop the most suitable and efficient mobile app for your products and services that will take your business to new heights in this competitive business world.