4 Benefits of building a Minimum Viable Product for your start up

Minimum Viable Product or MVP is a concept that allows you to test the market by launching your product with minimum features possible. WhatsApp did not have blue tick marks on each message when it was launched, neither did its have Stickers, nor stories. It was a simple messenger that sent message from one phone to another. That’s it! That is all what your MVP must do, and it should do this 1 job very well so that people take notice. 


“If you are not embarrassed of the first version of your product, you are probably too late to market”

                                                                                                                                               – Reid Hoffman, Founder of Linkedin


But what are the benefits of launching a Minimum Viable Product that you might be embarrassed off?


1.) Helps you to test crucial business concepts early on before you spend all the time and money of the world


As start up founders all of us are dreamers, and most of us are philosophers. We have our own concept of how the world should work. We do not believe in the status co and we want to change the world the way we think it should be.

Having said that, we can’t be delusional. Having a dream and being delusional are completely different things. So, it is always important that we test our concepts in the real market. 

Before we decide to raise millions of dollar and spend it on marketing, it is very important that we test the basic hypothesis of our business.

Minimum Viable Product helps us to get the proof from market that yes, the demand for the product / service exists and we can go ahead and build a company on top of it.

2.) Helps you to get off the ground with No/Low Capital


Minimum Viable Product can be started with your savings


To build a minimum viable product, you don’t need a lot of capital. You don’t need to make pitch decks and meet with investors. Save some money or borrow from friends and you are ready to go. 

Plus, having no money in some cases can be a good thing. It makes you frugal and creative. Think about this

“If there were unlimited resources of everyone on this planet, why to do new things?”

Building an MVP without a lot of money forces you to be creative. You come up with great ways to test your hypothesis.


“A business having frugality as a core ethos, will always have a great chance to win the war because there will be less wastage”

3.) Allows you to make affordable mistakes


When you launch your business or launch a new product, your are bound to make some mistakes. This is the universal law! All of us make mistakes. All of us have blindspots!

Working on an MVP ensures that we make mistakes that don’t cost us a lot of time and money. It ensures that we can recover and come back to the shore! Minimum Viable Product is the perfect way to test the waters.

You are not only able to test market but also able to test relationships. Relationships with your employees, you’re vendors, your CA, your bank and even relationship with your family members. If you are a first time entrepreneur, your family most probably won’t be prepared for your plunge. So you discover a lot of such things.

Working frugally on a MVP ensures that you don’t have a lot of stakes riding on the product so you have much lower pressure and you are able to work really well. You are able to make mistakes cheaply, reflect on them and learn in the process so that you become a better entrepreneur.


4.) Shows Potential Investors your idea’s potential


I being the Founder and CEO of my company, I have to make a lot of pitches to potential clients. A few years ago while I was pitching for my services to a client, he told to me:


“ Sumit! Don’t tell me what you can do for me, show me what you can do.” 

I can never forget this. I have released that people will trust in your ability to deliver if they see your work. Same is true for investors. You will have a much higher probability of getting the right investors, if you have successfully built a minimum viable product and have some users using your platform. You have figured out the gap in the market, you have potentially solved and their is customer validation for the same. The only thing that is missing from the equation from your startup becoming a hit, is the VC’s capital. You take the receipt to the VC and they will be more than happy to help you scale the MVP that you have worked into a billion dollar business.

I was recently reading about Eventbrite. Eventbrite is platform were people can discover live events that are happening near their location. It started in 2007 and today it is a billion dollar company. However, things were not always this way. The team started in 2007 and they spent a few months to make a MVP and test the market. Around September – October 2008, they were ready to raise money for the company. Well guess what? The world was in the mids of global economic crisis. People did not want to give money and no-one did.

However, the founders of Eventbrite played it smart. They went into each VC’s office and shared the company plan for the next 1 year. They told the VC’s that if the team is able to meet the business targets in next 1 year, without their money, VC’s can consider to invest else not invest at all. Everyone agreed to it. Around September 2009, the team was able to meet the business objectives and they raised money from Sequoia Capital.

So, show the world what magic you can create!


Top 6 reasons why mobile apps fail?

With millions of app out there it is difficult to make your space in the competitive mobile app landscape. Most of the apps fail just after launch. But it is very important to understand why mobile apps fail. Here we will talk about the top 6 reasons why mobile apps fail.

Poor Market Research

Proper market research is the backbone of a mobile app, software, or any digital product. Understanding the niche-specific target audience and behavior is the first step of building a successful mobile app.

It is okay to think and believe that your concept is great. You may also be confident about its success. But that is entirely your perception. Many people ignore the necessity of market research and target audience survey. And that eventually become one of the main reason behind an app’s failure.

Mobile Apps fail due to poor market research

Here’s a guideline on market research:

  • Build a community before launching your app.
  • Feel free to ask your existing customers about their opinions, suggestions, and feedback.
  • You can do it in a simple way, like creating a social media poll or forwarding a survey file via mail. Interacting with your target audience is very important.
  • Carefully follow the rise and fall of the apps. To do that, ask your followers and subscribers about the limitations of your competitors.
  • Create a graph based on the survey result. Shared the data with all the departments involved in making the mobile app.
  • The final stage is to create a basic yet functioning app and asking for feedback from a small group of people. It is a kind of trial. You will get scope and time to rectify the errors before the final run.

Not enough reviews

Many developer companies do not care about reviews and ratings. Well, that is what gives you real-time insight into the performance of your app. The users may need guidance or even may add a valuable suggestion. As a developer, a company should always take all the feedback seriously and reply to the users.

They are investing their valuable time to write a review. Respect their initiative and let them feel like a part of the community. Apart from that, many users may have some particular queries as well.

Now, let’s talk about ratings. Guess you are searching for a health app. 10 different apps appeared on the search result. Which one will you choose? Here comes one major factor of user behavior; most of the people download the apps with the highest ratings. Because they feel if others are liking it, then there must be enough reason behind that.

So if someone ignores the ratings and reviews, then in no time that app will fail.

Poor User Experience

Mobile apps fail due to Poor User Experience

The millennial can’t wait for a mobile app to be loaded. They can hardly wait for a few seconds. So if your mobile app is unable to cope up with the speed of this generation, then it will definitely fail.

Users do not want to wait. They will search for an alternative and delete the time-consuming app soon after downloading it. That is why test-run is so essential. Because once your users are convinced about the shortcoming of your app, it is not easy to regain their trust again.

Hence, it is very important that you choose the right mobile app development company for your app idea that can help you make all the right technical choices.

Improper Testing

Do you know most of the mobile apps experience severe performance disputes? Sometimes one software bug can ruin your app. Users will not tolerate any flawed app. This mostly happens because of the bugs or coding malfunctions. If they remain unaddressed, then gradually people will stop using it. Testing a mobile app is an essential part of the development process.

Try testing your app through real-life users. Automated testing tool can never deliver the same result.

Apart from rectifying the coding glitches, try to find issues concerning loading time, navigation, UX, etc.

Always go for the right app testing process. A vast middle-of-the-road apps experience crashes because of ignoring this essential thing.

Lack of Pre-Launch Campaign

Apps fail because of lack of proper promotion

The lack of pre-launch campaign can be considered as one of the significant reason behind mobile app failure. If you take the launch lightly, then it can affect the entire life cycle of your mobile app. There no logic behind launching a mobile app without a buzz. People need to know that an app like that actually exists.

Here are some tips that can help you:

  • If your mobile app is ready, then create a countdown pre-launch excitement and announce the date.
  • Gradually unfold the USPs of your mobile app.
  • Use social media like a pro and involve the influencers of your niches.
  • Publicize the launch event and create a multi-channel promotion.

Choosing the Wrong Platform

The choice of platform can make a lot of difference in success or failure of the app. You much choose the platform based on your target market audience. If most of your target customers are on Android, it does not make sense to spend precious resources on iPhone app. You can check out our guide to choose the right platform.

Do you think you have ignored any of the steps mentioned above? Then take action and rectify that. It is always better late than never. You can contact us if you need help in any of these things.

5 Reasons to Hire A Mobile App Development Company For your App

In the present century, a mobile app is as essential as a physical store. Technology makes the services of your Company available to the users on their fingertips. A mobile app is the most efficient face of your Company that might play an essential role in retaining customers. So, your mobile app should be hi-tech and user-friendly at the same time.

Now, you might be having an efficient IT team but training and up skilling your staff to complete with the Google and Facebook’s of the world might prove to be a little costly and time consuming. But, you have an alternative. You can hire a mobile app development company that can help you work on your new idea. Here are some of the advantages you get by choosing a professional mobile app development company:

1.) Mobile App Development company will ease the process of your Idea to Mobile App

You do have an idea, but you have no clue where to start. You know there is a play store and an app store, but what is the cost of accessing the market? How much does it cost to maintain a mobile app? What is the best technology stack? Now, you can google it and learn yourself, or you can contact an expert who do this day in and out. They can hold your hand and show you the starting points. By hiring a Mobile App Development Company, you get consultants who can help you and give you the most up to date information of what is happening in the different worlds.

2.) Augment your IT team bandwidth

Overstretched IT team needs help of a Mobile App Development Company for new initiatives

Normally, the IT team of your Company might not be have the necessary bandwidth to take on another project. The team might have mission critical and operation heavy projects that help in the day to day operations of your company. Hiring a mobile app development company will give them the required support to carry our a new project and also smoothly carry on with the day to day operations. Also, the team will become aware of the nuances of App Development process and may be in future can take the entire process in house.

3.) Mobile App Development Company has all the Skillsets needed for the app development

Professional mobile app developers are difficult to find

You need professionals to build an app that can complete in the global marketplace. You might not have the seasoned and battle hardened professionals. A Mobile app development Company employs seasoned developers who are experts in this field. It would be an arduous task to hire professionals having an equivalent skill set permanently for developing and maintaining your mobile app. Like, if the new business venture is making money, then it makes sense, but to test out a new market it’s a big risk. Also, professionals might not join an environment where they don’t see future growth. Hence, it is difficult to find high tech professionals due to their high demand and high salary expectations.

4.) Mobile App Development Company saves your training and experimentation cost

An app developed by a Mobile app development Company saves you time and money. If you plan to handle the app development process yourself, the entire cost of employing and training a team of professional developers will have to borne by your business. Now, you might not have the process of team working together. The front end and backend developers might be following different standards all together. All this costs time and money to build app. Then, one of your developers could leave and you would be stuck with an unfinished product. Hence, there are significant cost overruns and time delays that you can’t account for in your project costing. A Mobile App Development company has already done all this for you. They can save you all the training cost and effort.

5.) Maintain your App

Maintaining A Mobile app is more difficult than making one

No matter how perfect your mobile app is, it has to be upgraded, updated, and enhanced after some time. It is difficult for the internal IT team to develop and maintain a mobile app. It can, however, be done smoothly with the help of a Mobile app development Company. The developers will take up the task of not only designing but also upgrading it. They would also provide guidance and training to your employees regarding how to use it.

You should be careful to choose a competent mobile app development company that takes on the task of mobile app development with perfection. The Company should take the time to understand your company and product requirements. Smooth communication, transparency, and mutual understanding should form the base of this collaboration. After a clear understanding of the project, your chosen Company should:

  • Involve you in the planning stages of development
  • Identify any loopholes, issues, or roadblocks that might be encountered in the development process.
  • Prepare and discuss progress reviews
  • Help to prototype and apply early versions of the software and locate issues, if any
  • Perform code reviews and flag security problems with an honest report
  • Keep your Company’s data secure and confidential

It is important to remember that you should maintain proper communication with the app development company and remain clear about your requirements. You have to be sure about your set of expectations from the app. The Mobile app development Company will help you develop the most suitable and efficient mobile app for your products and services that will take your business to new heights in this competitive business world.

How much does it cost to build an app?

How much does it cost to build an app is normally the first question that clients ask after giving a brief about their idea.

The combination of Low Development Cost and High Quality is something that everyone looking to develop a Mobile app hopes to achieve. This is more of possibility in Eastern Countries like India, with $25 – $80/hour Range as compared to the Western Nations which have a chargeof $100 – $350 / hour. 

Cost to Build an App – The Formula

Formula of Cost to build an app

The answer to how much does it cost for mobile app development depends on the calculation of the number of hours it would take for every single step of the development process and multiplying it to the billable hours of resources.

Factors that decide the cost to build an App:

App Discovery

Before the team start preparing for the mobile app development and much before the rough estimate of cost to build an app is shared with your clients, the app idea is confirmed. There are various methods for app development companies apply to validate the idea, such as looking at the competitors, analyzing the user persona, and checking the marketing capitalization.

  • Market Research

From looking for the devices that the app’s user work on to analyzing the features they love to use and leave in the apps falling in the same category as the client’s. The major part of this stage is made of competitor analysis as well.

  • User Personas

The analysis of user personas is fundamental as many factors such as App size, App UI/UX, features, etc. varies from one user demographics to other, which gives its study on mobile app development cost breakdown structure.

The time taken for app discovery is 40 – 80 hours.

App Cost Factor Analysis

Analysis and Scoping

The most important part in determining the cost to build an app is scoping the work. This includes the identifying features the app would have and the technology stack. The major thing to determine in the scope of the project is the app complexity. The meaning of app complexity lies in the number of features it includes and about hundreds of various cost impacting features.

The app complexity is dependent on Backend and Front end Architecture, a number of features in the Admin Panel to control the app.
When it comes to backend development, there are two options – Custom or BaaS. In Custom, clients get their architecture while in BaaS, they get a readymade backend architecture. Custom Backed gives feature flexibility but is complex to implement and hence, costs extra.

Admin Panel helps to manage the app-keep track of the activity, view stats and update the content without the need of involving developers. Now, we can either have basic backend or data-rich analytics-driven Admin Panel. With each type of data point captured in Admin Panel, the time to develop the admin panel increases and hence, the cost to build an app also increases.

The app complexity is also dependent on the number of 3rd party libraries an app has to interact with. Though 3rd party libraries ease the process of development they also introduce long term risks in the system which need to be managed.

Hence, all these factors need to be accounted for to estimate the cost of the app. Thus, depending on the App complexity, a rough cost estimate can be taken like this:

Simple Apps – up to 600-900 hrs

Mid-level apps – up to 900-1600 hrs

Complex apps – more than 1600 hrs       

App category

When you ask how much does it cost to build an app, the answer to your curious question is it varies greatly from type to type. Moving from one category to another, a lot of things change like security, functionalities, the number of users, etc. that leads to varying cost to develop your app. Simple apps like a clock or calendar will cost less but a complex app like Facebook will cost alot

Stand Alone Apps – Cost somewhere around 600-900 hrs

Social networking apps – cost around 1800-2500 hrs

eCommerce Apps – costs around 2000 and above hrs

On-Demand Apps like Uber – 2000 and above hrs

App Design & Animation

cost to design a app is also part of cost of the app

“People ignore design that ignores people.”

The design is a significant factor that adds the answer to how much does it cost for mobile app development. The app design makes the user invest their valuable time in your app. when you decide on the app design, Custom and standard UI are the two options. Customized UI are difficult to design and implement than the standard UI that makes it more expensive. 

The app design cost varies from 150 hrs to 400 hours for a complex one.

App Platform

Target OS for the app affects the cost to build an app

The direct answer to how much does it cost to build an app is also dependent on app platform and the number of OS versions

  • Native Apps (Android and iOS)

Android is an expensive one as there are several devices with different OS version involved. Something that is barely ever an issue in iOS as the app development happens on objective C and swift. You can read through our guide of Android vs iOS to choose the right platform for your app.

  • Hybrid app development

The app developed for both Android and iOS comes with a single code use and less development effort. This might lower the initial cost of development by 15% but we don’t recommend the use of Cross-Platform Technology for the long term. You can read a technology comparison of Native vs Hybrid apps here and decide for yourself.

App Deployment

The developed app needs to adhere to the specific guidelines of both the play store and app store. When you submit an Android app on the play store, the one-time payment fee of $25 should be paid. On the other hand, Apple charges $99 per year.

App maintenance

The cost to build an app does not come to an end. Businesses will have to continue modifying their apps to keep up with the changing market trend and new OS versions, that comes with a cost. Your apps need an update, bug fixes, and design changes, which are calculated yearly at the valuation of 25% of the total mobile app development cost.

Code Reuse

The primary factor that brings the cost slashing down is code reuse. If you decide to reuse the code of an existing app and just change the branding elements, the mobile app development cost becomes much less up to 20-30% lesser than the cost of an app that is coded from scratch. That is where mobile app development companies come in to be very cost-effective.


“Talent wins games, but teamwork and intelligence win championships.” …

Depending on the team who is developing your mobile app, whether an individual, freelancer, or big corporations, the cost to make an app would vary.

It costs around $450,000 – $1,500,000 for large app development companies with a team size of cost 3000+ developers

The apps developed by mid-cap app development agencies cost $50,000 – $2,00,000 with a team size of 500-1000 developers

mobile app development company structure

Small and Growing Companies with a team size of 10-50 developers costs around $2000 – $40,000.


The location plays a significant role in deciding the cost to build an app. From the west to the east, the cost for app development changes drastically.

Here are per hour cost range of different countries.

cost to build an app per country

How Do We Estimate Your App Development Cost

After understanding your requirements and expectations, we create a scope of work document for the app. Once, you approve the scope of work, we create a detailed proposal for you with all the costs associated to build your app.

So there you have it. The answer to How much does it Cost to Build an App. You can also read our guide on how long does it take to build an app to estimate the cost?

How Long does it Take to Make a Mobile App?

As there are about 350 billion app downloads worldwide, businesses are looking to get the same attention. For any business, it is essential to know about the app development process and the app development cost. Usually, businesses like to know how long does it take to make a mobile app, the cost for the development and the efforts involved to develop an app. This article gives you a brief explanation about how long does it take to develop an app. Not only the development process but also the factors affecting the time of the app development is discussed wondrously.

Also, it is clear that app with different sizes and different features have different app development timelines. Usually, the timeline for app development looks like this –


Average Time to make a mobile app


But there is no guarantee for how long does it take for a mobile app and hence this guide to help you.

The time for an app is the sum total of the time it takes at various stages. Time allotment for each phase of app building is important. The entire process from planning to launch process is interdependent and requires proper attendance.

Each development stage is discussed below to answer the question ‘How long does it take to make an app?’.


Time for Various Stages of App Development

Stage 1: Formation of Ideas and Research

“Research is to see what everybody else has seen, and to think what nobody else has thought.”

The first and foremost step for an app development process is the idea formation and research part that decides the time duration. This stage deals with the idea formation and then researching it for more improvements. Conduct a test to keep things as real as possible. Forming ideas and research are very important as it ensures that the users are going to love it when the app is launched in the market. Another important aspect of this stage involves targeting the right audience as it enables in shaping the app in the right direction.

The different app has different sizes and ages of the target audience. For example, Facebook has all age group people on its platform, whereas Tinder has a younger target audience. Therefore, proper targeting of audience and research should be done.

The very important aspect here is to gather information about the competitors and potential threats during the research process. So that the app owners can face any difficulty after the launch of the app, this research itself takes several weeks. From the end of the research, you must know all the strengths and weakness of the competitors, the app strategies, and the right targeted audience.


Time for Discovery Stage of Most Apps

Stage 2: Planning it all out

The next stage is the planning stage. This stage involves the decisions regarding the configuration, such as making choice, whether iOS or Android, native or hybrid, cross-platform or not, and mobile app or web-based app, has to be planned.

After this, you have to go for features that should be such that neither does it complicate the app nor slows it down. For the convenient of the users, the features should include some basic things such as search bar, social media sharing button, profile building, and login option, etc. The features of the app should be more directed towards the type of.

For instance, an e-commerce app will have the option for “Add to cart.” Similarly, social media apps have options for media sharing and profile building options. This planning process will be quite complicated and will require a month or more.


Stage 3: Development Stage

“All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.”

Development stage includes three stages, namely: the UI, Front End, and Back End. Once the planning process is done, the developers and the designers will work to show their innovation to build the app. The answer for your most curious question “how long does it take to make a mobile app” is that the development and the designing stage takes about six weeks.

First the UI of app is built by graphics designers, which gives an appearance to enhance the user experience. The development of a UI is significant as it will help the app to flourish in the market by visually attracting the users.

Mobile App Development

The next important things are the Front End and Back End app development process. The Front End is what the users see and how they act in an app, but it doesn’t make sense until the Back End is developed. Finally, the Back End connects the UI and allows the proper functioning of the app.


Stage 4: Testing

We need to do some test runs to ensure the running of the app after the development process. Testing the app before the final launch will make the app developers fix the bugs and errors in the app. There are so many ways and strategies to test an app’s performance and functioning. The quality tests give assurance so that the user doesn’t find any issues, and the app is more likable to them.

“Quality is never an accident; it is always the result of intelligent effort.”

For an error, free app, Alpha and Beta tests can be conducted. After the testing process, the app can be launched. Feedbacks about the app is gathered for further changes if necessary.

Reddit: number of subreddits present users with the chance to recruit testers for their in-development app, including r/beta, r/androidapps, r/betatests, and r/aplhabetausers. Reddit also offers game developers the chance to receive free feedback on their game screenshots every Saturday.


What slows down the app development process

Mid-project changes:

App development is a continuous process, and sudden changes in the middle of the process are bound to get slower. Mid-project changes can affect the app’s performance.

Unexperienced developers:

A good developer is a primary key to app development success. The big mistake often the business, especially start-ups make is the hiring of developers that aren’t up to the mark with work. Unfortunately, this leads to slowing down the process as well as a poor app for the business.

Industry-wise difference:

The industry for which the app is being built also plays a crucial role in the app development timeline. For social media app, it takes 1-2 months, and for demand apps, it takes more time to be developed.

Steps to speed up the time of application development

MVPs and prototyping:

MVPs and prototyping are an excellent way to reduce the time as they easily resemble the original idea of the application. Once these are out in public, the actual app can be made by adding additional features to it. Many businesses are started as MVPs before the actual implementation includes Airbnb and MailChimp, etc.

Hire a professional developer:

Choosing a professional app developer plays a vital role not only in fantastic UI/UX but also to develop it in very less time. Such a professional developer will have a good experience and will make your work better and easier.  Many app development companies are available, which has developed successful apps for clients.

“If you think a professional is expensive wait to see what it costs by hiring a novice.” 

White label solutions:

These are the products that were produced by one company and then is rebranded and made to look like other company’s. For time-saving, this is very useful as there is no need to build anything from scratch. But this will not result in a proper application, especially not the one that generates huge traffic or sales.


“Slow and Steady Wins the Race”

Developing and building a mobile app needs concentration and determination. Building an app is a rather long and complicated process that requires lots of preparation, patience, and dedication to execute correctly. The average app development time before launch is 4-6 months. Always expect delays and remain flexible in your timeline expectations. Also, ensure that you have access to your mobile development team-post release.

Android vs iOS: 5 factors to choose the right platform for your business

When it comes to building your mobile application choosing Android vs. iOS is a daunting task.  Nowadays, mobile has become the core of a user’s life, owing to which the user’s expectations have also risen drastically. But when it comes to deciding whether to build a business app for Android vs iOS depends on 5 major factors: The target audience, project timeline, desired app features, app maintenance budget and revenue goal.

The Target Audience

When starting any project, you first need to think about the customers who will use your product. To make your app work, you have to know exactly who your target audience is, where these people live, what revenue they have, and what platform they prefer. However, there are key differences in users Android, and iOS attract. Android devices have the most considerable global market share, but the apple dominates the app store for customer spending.

“Knowing your audience is key to marketing success.” 

Android has a more significant increase in developing countries like Asia, South America, and Africa. Whereas in developed countries like US, UK, and Canada, iOS has a more massive hold in this market. Therefore, once you know who your target audience is you need to figure out which platform to choose.


Target Audience for Android vs IOS


The Project Timeline

Another major factor to consider is the project timeline. How fast would you like to get your mobile application to the market? Always you must remember that longer the development duration, the higher the price of development will be.

It is faster, cheaper, and easier to develop for iOS, whereas for Android, it takes 30-40% longer duration. Building an app, that is compatible with numerous range of Android devices takes more time. The android devices have different ranges of screen sizes or OS versions running. Apple’s closed ecosystem contributes to faster development of the application.

Here, mobile app developers play a crucial role in the project timeline. Hence, make sure that they have the right skills, knowledge, and expertise to speed up the release process sooner.

Timeline for Mobile App Development

Desired App Features

“Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.”

One of the most important factors is to dissect the features incorporated into it before you jump on a final decision of a mobile app development platform. You may be wondering about what features to offer through your business app? Because Android is open-source, and there is more flexibility to customize your app, where you can build the features and functionality that your audience wants. But there is no doubt that the open environment means Android is more susceptible to malware and pirated apps.

Generally, Apple is perceived as being more secure because of its closed nature. This is the primary reason why iOS has a broader audience in the enterprise market.

Ensure that a good platform is always, easy-to-learn, instinctual, smooth handling of endorsement, and supporting collaborative workflows. Also, make sure that your app owns test-driven features such as supporting hassle-free debugging, hosting, and deployment that helps in maintaining the app throughout a complete lifecycle. Moreover, your project must also include robust features such as authentication, data storage, push notifications, and easy integration with third-party services.


Project Timelines for Mobile Apps

App Budget                                                   

Budgeting the app is one of the deciding elements that influence their choice to choose a specific platform to start the mobile app development process. Developing an application for Android vs iOS is less of the cost that doing both the platforms together.

The longer it takes to build an application, the costlier the application. Going by this, android apps are more expensive when compared to iOS applications. However, this doesn’t mean Android applications are more expensive.

“Budgeting has only one rule: Do not go over budget.” 

The development time can be minimized by using the MVP approach and taking advantage of the large android user base as a beta tester for android apps. But beta testing by iOS users may not always be as effective since the user base is not as large as Android user base.

Therefore, developing an app on the iOS platform is multiple times less time to consume as compared to developing a similar app for an Android platform.


Revenue Goal

Developing and maintaining the app is a costly affair so would  also want to monetise it. There are some primary platform differences to be aware of.

Android users tend to be less willing to pay for apps than iOS users, so free apps with in-apps ads are more common in the Android platform. Android is said to have about 69% of the market share with iOS having about 30%. This is due to more downloads for android applications than iOS applications, which then translates to more revenue to be made from advertisements.

However, for iOS, there are more paid apps in comparison to Android apps. Therefore, one can make money by having users pay for the applications instead of making revenue through ads.

If you are willing to begin with a free application or plan on supporting your app with ad revenue, Android might be the better option. However, if you need to charge for your mobile app, then iOS will be the best platform.


Revenue Goals with Mobile Apps


Android Vs iOS: which one is the best?

Let’s have a quick look at which should you choose between android vs. iOS.

Choose Android

  • To reach a wider audience
  • If you have regular PCs and don’t want to incur additional investment in hardware
  • To customize the app
  • If you prefer a shorter wait time to the app to the Play store

Choose iOS

  • To set a higher revenue per user
  • if you prefer a less complicated development process
  • To reduce the risk of pirate sites and malware
  • if your priority is the privacy and security of user data
  • if you want an application with a better user experience


Android vs iOS is a tough nut to crack. Both the operating system have made tremendous contributions to mobile app development. While each of them has pros and cons, yet both are highly favoured platforms when it comes to mobile app development. For business app development, you must highly depend on your target audience and experience. Picking a platform that takes your business to the next level with great success is beneficial.