Top 6 reasons why mobile apps fail?

With millions of app out there it is difficult to make your space in the competitive mobile app landscape. Most of the apps fail just after launch. But it is very important to understand why mobile apps fail. Here we will talk about the top 6 reasons why mobile apps fail.

Poor Market Research

Proper market research is the backbone of a mobile app, software, or any digital product. Understanding the niche-specific target audience and behavior is the first step of building a successful mobile app.

It is okay to think and believe that your concept is great. You may also be confident about its success. But that is entirely your perception. Many people ignore the necessity of market research and target audience survey. And that eventually become one of the main reason behind an app’s failure.

Mobile Apps fail due to poor market research

Here’s a guideline on market research:

  • Build a community before launching your app.
  • Feel free to ask your existing customers about their opinions, suggestions, and feedback.
  • You can do it in a simple way, like creating a social media poll or forwarding a survey file via mail. Interacting with your target audience is very important.
  • Carefully follow the rise and fall of the apps. To do that, ask your followers and subscribers about the limitations of your competitors.
  • Create a graph based on the survey result. Shared the data with all the departments involved in making the mobile app.
  • The final stage is to create a basic yet functioning app and asking for feedback from a small group of people. It is a kind of trial. You will get scope and time to rectify the errors before the final run.

Not enough reviews

Many developer companies do not care about reviews and ratings. Well, that is what gives you real-time insight into the performance of your app. The users may need guidance or even may add a valuable suggestion. As a developer, a company should always take all the feedback seriously and reply to the users.

They are investing their valuable time to write a review. Respect their initiative and let them feel like a part of the community. Apart from that, many users may have some particular queries as well.

Now, let’s talk about ratings. Guess you are searching for a health app. 10 different apps appeared on the search result. Which one will you choose? Here comes one major factor of user behavior; most of the people download the apps with the highest ratings. Because they feel if others are liking it, then there must be enough reason behind that.

So if someone ignores the ratings and reviews, then in no time that app will fail.

Poor User Experience

Mobile apps fail due to Poor User Experience

The millennial can’t wait for a mobile app to be loaded. They can hardly wait for a few seconds. So if your mobile app is unable to cope up with the speed of this generation, then it will definitely fail.

Users do not want to wait. They will search for an alternative and delete the time-consuming app soon after downloading it. That is why test-run is so essential. Because once your users are convinced about the shortcoming of your app, it is not easy to regain their trust again.

Hence, it is very important that you choose the right mobile app development company for your app idea that can help you make all the right technical choices.

Improper Testing

Do you know most of the mobile apps experience severe performance disputes? Sometimes one software bug can ruin your app. Users will not tolerate any flawed app. This mostly happens because of the bugs or coding malfunctions. If they remain unaddressed, then gradually people will stop using it. Testing a mobile app is an essential part of the development process.

Try testing your app through real-life users. Automated testing tool can never deliver the same result.

Apart from rectifying the coding glitches, try to find issues concerning loading time, navigation, UX, etc.

Always go for the right app testing process. A vast middle-of-the-road apps experience crashes because of ignoring this essential thing.

Lack of Pre-Launch Campaign

Apps fail because of lack of proper promotion

The lack of pre-launch campaign can be considered as one of the significant reason behind mobile app failure. If you take the launch lightly, then it can affect the entire life cycle of your mobile app. There no logic behind launching a mobile app without a buzz. People need to know that an app like that actually exists.

Here are some tips that can help you:

  • If your mobile app is ready, then create a countdown pre-launch excitement and announce the date.
  • Gradually unfold the USPs of your mobile app.
  • Use social media like a pro and involve the influencers of your niches.
  • Publicize the launch event and create a multi-channel promotion.

Choosing the Wrong Platform

The choice of platform can make a lot of difference in success or failure of the app. You much choose the platform based on your target market audience. If most of your target customers are on Android, it does not make sense to spend precious resources on iPhone app. You can check out our guide to choose the right platform.

Do you think you have ignored any of the steps mentioned above? Then take action and rectify that. It is always better late than never. You can contact us if you need help in any of these things.

5 Reasons to Hire A Mobile App Development Company For your App

In the present century, a mobile app is as essential as a physical store. Technology makes the services of your Company available to the users on their fingertips. A mobile app is the most efficient face of your Company that might play an essential role in retaining customers. So, your mobile app should be hi-tech and user-friendly at the same time.

Now, you might be having an efficient IT team but training and up skilling your staff to complete with the Google and Facebook’s of the world might prove to be a little costly and time consuming. But, you have an alternative. You can hire a mobile app development company that can help you work on your new idea. Here are some of the advantages you get by choosing a professional mobile app development company:

1.) Mobile App Development company will ease the process of your Idea to Mobile App

You do have an idea, but you have no clue where to start. You know there is a play store and an app store, but what is the cost of accessing the market? How much does it cost to maintain a mobile app? What is the best technology stack? Now, you can google it and learn yourself, or you can contact an expert who do this day in and out. They can hold your hand and show you the starting points. By hiring a Mobile App Development Company, you get consultants who can help you and give you the most up to date information of what is happening in the different worlds.

2.) Augment your IT team bandwidth

Overstretched IT team needs help of a Mobile App Development Company for new initiatives

Normally, the IT team of your Company might not be have the necessary bandwidth to take on another project. The team might have mission critical and operation heavy projects that help in the day to day operations of your company. Hiring a mobile app development company will give them the required support to carry our a new project and also smoothly carry on with the day to day operations. Also, the team will become aware of the nuances of App Development process and may be in future can take the entire process in house.

3.) Mobile App Development Company has all the Skillsets needed for the app development

Professional mobile app developers are difficult to find

You need professionals to build an app that can complete in the global marketplace. You might not have the seasoned and battle hardened professionals. A Mobile app development Company employs seasoned developers who are experts in this field. It would be an arduous task to hire professionals having an equivalent skill set permanently for developing and maintaining your mobile app. Like, if the new business venture is making money, then it makes sense, but to test out a new market it’s a big risk. Also, professionals might not join an environment where they don’t see future growth. Hence, it is difficult to find high tech professionals due to their high demand and high salary expectations.

4.) Mobile App Development Company saves your training and experimentation cost

An app developed by a Mobile app development Company saves you time and money. If you plan to handle the app development process yourself, the entire cost of employing and training a team of professional developers will have to borne by your business. Now, you might not have the process of team working together. The front end and backend developers might be following different standards all together. All this costs time and money to build app. Then, one of your developers could leave and you would be stuck with an unfinished product. Hence, there are significant cost overruns and time delays that you can’t account for in your project costing. A Mobile App Development company has already done all this for you. They can save you all the training cost and effort.

5.) Maintain your App

Maintaining A Mobile app is more difficult than making one

No matter how perfect your mobile app is, it has to be upgraded, updated, and enhanced after some time. It is difficult for the internal IT team to develop and maintain a mobile app. It can, however, be done smoothly with the help of a Mobile app development Company. The developers will take up the task of not only designing but also upgrading it. They would also provide guidance and training to your employees regarding how to use it.

You should be careful to choose a competent mobile app development company that takes on the task of mobile app development with perfection. The Company should take the time to understand your company and product requirements. Smooth communication, transparency, and mutual understanding should form the base of this collaboration. After a clear understanding of the project, your chosen Company should:

  • Involve you in the planning stages of development
  • Identify any loopholes, issues, or roadblocks that might be encountered in the development process.
  • Prepare and discuss progress reviews
  • Help to prototype and apply early versions of the software and locate issues, if any
  • Perform code reviews and flag security problems with an honest report
  • Keep your Company’s data secure and confidential

It is important to remember that you should maintain proper communication with the app development company and remain clear about your requirements. You have to be sure about your set of expectations from the app. The Mobile app development Company will help you develop the most suitable and efficient mobile app for your products and services that will take your business to new heights in this competitive business world.

How much does it cost to build an app?

How much does it cost to build an app is normally the first question that clients ask after giving a brief about their idea.

The combination of Low Development Cost and High Quality is something that everyone looking to develop a Mobile app hopes to achieve. This is more of possibility in Eastern Countries like India, with $25 – $80/hour Range as compared to the Western Nations which have a chargeof $100 – $350 / hour. 

Cost to Build an App – The Formula

Formula of Cost to build an app

The answer to how much does it cost for mobile app development depends on the calculation of the number of hours it would take for every single step of the development process and multiplying it to the billable hours of resources.

Factors that decide the cost to build an App:

App Discovery

Before the team start preparing for the mobile app development and much before the rough estimate of cost to build an app is shared with your clients, the app idea is confirmed. There are various methods for app development companies apply to validate the idea, such as looking at the competitors, analyzing the user persona, and checking the marketing capitalization.

  • Market Research

From looking for the devices that the app’s user work on to analyzing the features they love to use and leave in the apps falling in the same category as the client’s. The major part of this stage is made of competitor analysis as well.

  • User Personas

The analysis of user personas is fundamental as many factors such as App size, App UI/UX, features, etc. varies from one user demographics to other, which gives its study on mobile app development cost breakdown structure.

The time taken for app discovery is 40 – 80 hours.

App Cost Factor Analysis

Analysis and Scoping

The most important part in determining the cost to build an app is scoping the work. This includes the identifying features the app would have and the technology stack. The major thing to determine in the scope of the project is the app complexity. The meaning of app complexity lies in the number of features it includes and about hundreds of various cost impacting features.

The app complexity is dependent on Backend and Front end Architecture, a number of features in the Admin Panel to control the app.
When it comes to backend development, there are two options – Custom or BaaS. In Custom, clients get their architecture while in BaaS, they get a readymade backend architecture. Custom Backed gives feature flexibility but is complex to implement and hence, costs extra.

Admin Panel helps to manage the app-keep track of the activity, view stats and update the content without the need of involving developers. Now, we can either have basic backend or data-rich analytics-driven Admin Panel. With each type of data point captured in Admin Panel, the time to develop the admin panel increases and hence, the cost to build an app also increases.

The app complexity is also dependent on the number of 3rd party libraries an app has to interact with. Though 3rd party libraries ease the process of development they also introduce long term risks in the system which need to be managed.

Hence, all these factors need to be accounted for to estimate the cost of the app. Thus, depending on the App complexity, a rough cost estimate can be taken like this:

Simple Apps – up to 600-900 hrs

Mid-level apps – up to 900-1600 hrs

Complex apps – more than 1600 hrs       

App category

When you ask how much does it cost to build an app, the answer to your curious question is it varies greatly from type to type. Moving from one category to another, a lot of things change like security, functionalities, the number of users, etc. that leads to varying cost to develop your app. Simple apps like a clock or calendar will cost less but a complex app like Facebook will cost alot

Stand Alone Apps – Cost somewhere around 600-900 hrs

Social networking apps – cost around 1800-2500 hrs

eCommerce Apps – costs around 2000 and above hrs

On-Demand Apps like Uber – 2000 and above hrs

App Design & Animation

cost to design a app is also part of cost of the app

“People ignore design that ignores people.”

The design is a significant factor that adds the answer to how much does it cost for mobile app development. The app design makes the user invest their valuable time in your app. when you decide on the app design, Custom and standard UI are the two options. Customized UI are difficult to design and implement than the standard UI that makes it more expensive. 

The app design cost varies from 150 hrs to 400 hours for a complex one.

App Platform

Target OS for the app affects the cost to build an app

The direct answer to how much does it cost to build an app is also dependent on app platform and the number of OS versions

  • Native Apps (Android and iOS)

Android is an expensive one as there are several devices with different OS version involved. Something that is barely ever an issue in iOS as the app development happens on objective C and swift. You can read through our guide of Android vs iOS to choose the right platform for your app.

  • Hybrid app development

The app developed for both Android and iOS comes with a single code use and less development effort. This might lower the initial cost of development by 15% but we don’t recommend the use of Cross-Platform Technology for the long term. You can read a technology comparison of Native vs Hybrid apps here and decide for yourself.

App Deployment

The developed app needs to adhere to the specific guidelines of both the play store and app store. When you submit an Android app on the play store, the one-time payment fee of $25 should be paid. On the other hand, Apple charges $99 per year.

App maintenance

The cost to build an app does not come to an end. Businesses will have to continue modifying their apps to keep up with the changing market trend and new OS versions, that comes with a cost. Your apps need an update, bug fixes, and design changes, which are calculated yearly at the valuation of 25% of the total mobile app development cost.

Code Reuse

The primary factor that brings the cost slashing down is code reuse. If you decide to reuse the code of an existing app and just change the branding elements, the mobile app development cost becomes much less up to 20-30% lesser than the cost of an app that is coded from scratch. That is where mobile app development companies come in to be very cost-effective.

Team

“Talent wins games, but teamwork and intelligence win championships.” …

Depending on the team who is developing your mobile app, whether an individual, freelancer, or big corporations, the cost to make an app would vary.

It costs around $450,000 – $1,500,000 for large app development companies with a team size of cost 3000+ developers

The apps developed by mid-cap app development agencies cost $50,000 – $2,00,000 with a team size of 500-1000 developers

mobile app development company structure

Small and Growing Companies with a team size of 10-50 developers costs around $2000 – $40,000.

Location

The location plays a significant role in deciding the cost to build an app. From the west to the east, the cost for app development changes drastically.

Here are per hour cost range of different countries.

cost to build an app per country

How Do We Estimate Your App Development Cost

After understanding your requirements and expectations, we create a scope of work document for the app. Once, you approve the scope of work, we create a detailed proposal for you with all the costs associated to build your app.

So there you have it. The answer to How much does it Cost to Build an App. You can also read our guide on how long does it take to build an app to estimate the cost?

How Long does it Take to Make a Mobile App?

As there are about 350 billion app downloads worldwide, businesses are looking to get the same attention. For any business, it is essential to know about the app development process and the app development cost. Usually, businesses like to know how long does it take to make a mobile app, the cost for the development and the efforts involved to develop an app. This article gives you a brief explanation about how long does it take to develop an app. Not only the development process but also the factors affecting the time of the app development is discussed wondrously.

Also, it is clear that app with different sizes and different features have different app development timelines. Usually, the timeline for app development looks like this –

 

Average Time to make a mobile app

 

But there is no guarantee for how long does it take for a mobile app and hence this guide to help you.

The time for an app is the sum total of the time it takes at various stages. Time allotment for each phase of app building is important. The entire process from planning to launch process is interdependent and requires proper attendance.

Each development stage is discussed below to answer the question ‘How long does it take to make an app?’.

 

Time for Various Stages of App Development

Stage 1: Formation of Ideas and Research

“Research is to see what everybody else has seen, and to think what nobody else has thought.”

The first and foremost step for an app development process is the idea formation and research part that decides the time duration. This stage deals with the idea formation and then researching it for more improvements. Conduct a test to keep things as real as possible. Forming ideas and research are very important as it ensures that the users are going to love it when the app is launched in the market. Another important aspect of this stage involves targeting the right audience as it enables in shaping the app in the right direction.

The different app has different sizes and ages of the target audience. For example, Facebook has all age group people on its platform, whereas Tinder has a younger target audience. Therefore, proper targeting of audience and research should be done.

The very important aspect here is to gather information about the competitors and potential threats during the research process. So that the app owners can face any difficulty after the launch of the app, this research itself takes several weeks. From the end of the research, you must know all the strengths and weakness of the competitors, the app strategies, and the right targeted audience.

 

Time for Discovery Stage of Most Apps

Stage 2: Planning it all out

The next stage is the planning stage. This stage involves the decisions regarding the configuration, such as making choice, whether iOS or Android, native or hybrid, cross-platform or not, and mobile app or web-based app, has to be planned.

After this, you have to go for features that should be such that neither does it complicate the app nor slows it down. For the convenient of the users, the features should include some basic things such as search bar, social media sharing button, profile building, and login option, etc. The features of the app should be more directed towards the type of.

For instance, an e-commerce app will have the option for “Add to cart.” Similarly, social media apps have options for media sharing and profile building options. This planning process will be quite complicated and will require a month or more.

 

Stage 3: Development Stage

“All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.”

Development stage includes three stages, namely: the UI, Front End, and Back End. Once the planning process is done, the developers and the designers will work to show their innovation to build the app. The answer for your most curious question “how long does it take to make a mobile app” is that the development and the designing stage takes about six weeks.

First the UI of app is built by graphics designers, which gives an appearance to enhance the user experience. The development of a UI is significant as it will help the app to flourish in the market by visually attracting the users.

Mobile App Development

The next important things are the Front End and Back End app development process. The Front End is what the users see and how they act in an app, but it doesn’t make sense until the Back End is developed. Finally, the Back End connects the UI and allows the proper functioning of the app.

 

Stage 4: Testing

We need to do some test runs to ensure the running of the app after the development process. Testing the app before the final launch will make the app developers fix the bugs and errors in the app. There are so many ways and strategies to test an app’s performance and functioning. The quality tests give assurance so that the user doesn’t find any issues, and the app is more likable to them.

“Quality is never an accident; it is always the result of intelligent effort.”

For an error, free app, Alpha and Beta tests can be conducted. After the testing process, the app can be launched. Feedbacks about the app is gathered for further changes if necessary.

Reddit: number of subreddits present users with the chance to recruit testers for their in-development app, including r/beta, r/androidapps, r/betatests, and r/aplhabetausers. Reddit also offers game developers the chance to receive free feedback on their game screenshots every Saturday.

 

What slows down the app development process

Mid-project changes:

App development is a continuous process, and sudden changes in the middle of the process are bound to get slower. Mid-project changes can affect the app’s performance.

Unexperienced developers:

A good developer is a primary key to app development success. The big mistake often the business, especially start-ups make is the hiring of developers that aren’t up to the mark with work. Unfortunately, this leads to slowing down the process as well as a poor app for the business.

Industry-wise difference:

The industry for which the app is being built also plays a crucial role in the app development timeline. For social media app, it takes 1-2 months, and for demand apps, it takes more time to be developed.

Steps to speed up the time of application development

MVPs and prototyping:

MVPs and prototyping are an excellent way to reduce the time as they easily resemble the original idea of the application. Once these are out in public, the actual app can be made by adding additional features to it. Many businesses are started as MVPs before the actual implementation includes Airbnb and MailChimp, etc.

Hire a professional developer:

Choosing a professional app developer plays a vital role not only in fantastic UI/UX but also to develop it in very less time. Such a professional developer will have a good experience and will make your work better and easier.  Many app development companies are available, which has developed successful apps for clients.

“If you think a professional is expensive wait to see what it costs by hiring a novice.” 

White label solutions:

These are the products that were produced by one company and then is rebranded and made to look like other company’s. For time-saving, this is very useful as there is no need to build anything from scratch. But this will not result in a proper application, especially not the one that generates huge traffic or sales.

Conclusion:

“Slow and Steady Wins the Race”

Developing and building a mobile app needs concentration and determination. Building an app is a rather long and complicated process that requires lots of preparation, patience, and dedication to execute correctly. The average app development time before launch is 4-6 months. Always expect delays and remain flexible in your timeline expectations. Also, ensure that you have access to your mobile development team-post release.

Android vs iOS: 5 factors to choose the right platform for your business

When it comes to building your mobile application choosing Android vs. iOS is a daunting task.  Nowadays, mobile has become the core of a user’s life, owing to which the user’s expectations have also risen drastically. But when it comes to deciding whether to build a business app for Android vs iOS depends on 5 major factors: The target audience, project timeline, desired app features, app maintenance budget and revenue goal.

The Target Audience

When starting any project, you first need to think about the customers who will use your product. To make your app work, you have to know exactly who your target audience is, where these people live, what revenue they have, and what platform they prefer. However, there are key differences in users Android, and iOS attract. Android devices have the most considerable global market share, but the apple dominates the app store for customer spending.

“Knowing your audience is key to marketing success.” 

Android has a more significant increase in developing countries like Asia, South America, and Africa. Whereas in developed countries like US, UK, and Canada, iOS has a more massive hold in this market. Therefore, once you know who your target audience is you need to figure out which platform to choose.

 

Target Audience for Android vs IOS

 

The Project Timeline

Another major factor to consider is the project timeline. How fast would you like to get your mobile application to the market? Always you must remember that longer the development duration, the higher the price of development will be.

It is faster, cheaper, and easier to develop for iOS, whereas for Android, it takes 30-40% longer duration. Building an app, that is compatible with numerous range of Android devices takes more time. The android devices have different ranges of screen sizes or OS versions running. Apple’s closed ecosystem contributes to faster development of the application.

Here, mobile app developers play a crucial role in the project timeline. Hence, make sure that they have the right skills, knowledge, and expertise to speed up the release process sooner.

Timeline for Mobile App Development

Desired App Features

“Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.”

One of the most important factors is to dissect the features incorporated into it before you jump on a final decision of a mobile app development platform. You may be wondering about what features to offer through your business app? Because Android is open-source, and there is more flexibility to customize your app, where you can build the features and functionality that your audience wants. But there is no doubt that the open environment means Android is more susceptible to malware and pirated apps.

Generally, Apple is perceived as being more secure because of its closed nature. This is the primary reason why iOS has a broader audience in the enterprise market.

Ensure that a good platform is always, easy-to-learn, instinctual, smooth handling of endorsement, and supporting collaborative workflows. Also, make sure that your app owns test-driven features such as supporting hassle-free debugging, hosting, and deployment that helps in maintaining the app throughout a complete lifecycle. Moreover, your project must also include robust features such as authentication, data storage, push notifications, and easy integration with third-party services.

 

Project Timelines for Mobile Apps

App Budget                                                   

Budgeting the app is one of the deciding elements that influence their choice to choose a specific platform to start the mobile app development process. Developing an application for Android vs iOS is less of the cost that doing both the platforms together.

The longer it takes to build an application, the costlier the application. Going by this, android apps are more expensive when compared to iOS applications. However, this doesn’t mean Android applications are more expensive.

“Budgeting has only one rule: Do not go over budget.” 

The development time can be minimized by using the MVP approach and taking advantage of the large android user base as a beta tester for android apps. But beta testing by iOS users may not always be as effective since the user base is not as large as Android user base.

Therefore, developing an app on the iOS platform is multiple times less time to consume as compared to developing a similar app for an Android platform.

 

Revenue Goal

Developing and maintaining the app is a costly affair so would  also want to monetise it. There are some primary platform differences to be aware of.

Android users tend to be less willing to pay for apps than iOS users, so free apps with in-apps ads are more common in the Android platform. Android is said to have about 69% of the market share with iOS having about 30%. This is due to more downloads for android applications than iOS applications, which then translates to more revenue to be made from advertisements.

However, for iOS, there are more paid apps in comparison to Android apps. Therefore, one can make money by having users pay for the applications instead of making revenue through ads.

If you are willing to begin with a free application or plan on supporting your app with ad revenue, Android might be the better option. However, if you need to charge for your mobile app, then iOS will be the best platform.

 

Revenue Goals with Mobile Apps

 

Android Vs iOS: which one is the best?

Let’s have a quick look at which should you choose between android vs. iOS.

Choose Android

  • To reach a wider audience
  • If you have regular PCs and don’t want to incur additional investment in hardware
  • To customize the app
  • If you prefer a shorter wait time to the app to the Play store

Choose iOS

  • To set a higher revenue per user
  • if you prefer a less complicated development process
  • To reduce the risk of pirate sites and malware
  • if your priority is the privacy and security of user data
  • if you want an application with a better user experience

Conclusion

Android vs iOS is a tough nut to crack. Both the operating system have made tremendous contributions to mobile app development. While each of them has pros and cons, yet both are highly favoured platforms when it comes to mobile app development. For business app development, you must highly depend on your target audience and experience. Picking a platform that takes your business to the next level with great success is beneficial.

Native vs Hybrid Apps – Which is better for your idea?

Do you have to make a difficult choice of developing a Native vs Hybrid App? Then check out our pros and cons of Native Vs Hybrid Apps so, that you can decide the best technology stack for mobile app development.

For the first time, only 79 % of the consumers retry a mobile application once or twice if it fails to work for the first time. Only 16% would give it more than two attempts. Therefore, poor user interface and experience are likely to discourage users from using an app again. Everyone will go for one attempt to get it right. But you almost certainly won’t get second.

“Everyone should understand and get it clear that when it comes to mobile, User Experience trumps everything.” 

There is the fact that native apps perform way better than hybrid apps. When you choose the hybrid app, you must make sure you are aware that your user’s experiences will suffer likely.

A Quick Overview of Native Vs Hybrid Apps

A smartphone application app that is developed specifically for a mobile operating system is known as the Native app. 

“App written in Java or Kotlin for Android, Swift or Objective-C for iOS are examples of native apps.” 

The application is developed with superior technical and user experience guidelines of the OS in a matured ecosystem such as app defined gestures, swipes, the centrally aligned header on iOS, left aligned header on Android, etcetera.

Native apps also have the advantage of faster performance that feels right, meaning- its interaction has a look and consistent with most of the other native apps on the mobile device. The user quickly learns how to use and navigate the app faster in a better way. Also, the advantage of the native applications includes easy access and utilization of the user’s device in-built capabilities such as camera, GPS, etcetera, and address book, etc. Only through native apps, users set reminders, play music using the device’s music app and take pictures using the device’s default app. Therefore, the in-built apps that came with the phone are native apps.

Thus, native apps are native to the user’s operating system in short and built as per the guidelines.

 

native vs hybrid apps quick comparison

What are Hybrid Apps?

The hybrid apps look like a native app in a basic frame of the application but not a native app fully. Hybrid apps are fueled by an organization or company’s website. 

“A hybrid app is a program that is built using HTML, JavaScript, and CSS and wrapped in a native container.” 

The work of a native container is to load maximum information on the page as soon as the user navigates the application. Instead, a native app downloads most of the content when the user first installs the app. Instagram, Twitter, mobile banking apps, and Facebook are the usual suspects here.

 

Time to Market for Native vs Hybrid Apps

A company decides to build a mobile application to promote their business or catch up with their competitors. Whatever the reason may be, the executives want the mobile app built out and released as soon as possible. When you need the application as quickly as possible, then certain compromised need to be made as well as important decisions. However, both native and Hybrid can get their work done, but certain matters should be understood right off the bat.

A native approach makes the most sense if a company can wait six months or more before the app launch. But if the desired time to market is less than six months, the Hybrid could be a better alternative choice because the development time and effort is very less as compared to native applications. Also, the app is built in one source code and releases across platforms.

Overall, the native app approach is chosen as the uncontested winner in both cases.

 

various stages in development of native and hybrid apps

How important is mobile app performance?

Even the developers of hybrid applications are forced to accept the truth that native apps win the war when it comes to performance. A native app is faster and more reliable by its very design. Native applications provide a seamless experience to the users as they navigate, the contents, structure, and visual elements are already inbuilt on their phone.

In contrast, a hybrid application has only a wrapper that is downloaded to the user’s phone that may or may not contain all the navigational elements and most of the data loads from the server. In this case, the number of server requests and the load balance requests is two key issues that may have an impact on the overall performance of the app.

More than experts, 84% of users consider performance to be an essential or very important factor for a device.

 

Is Performance important in Mobile Apps?

 

Who wouldn’t want to use a hybrid app?

Here are two tech giants that moved from Hybrid to the native app. Read on.

Do you know that Facebook went from an HTML 5 Hybrid web app to native and esteemed users rejoiced! Facebook CEO Mark Zuckerberg says that the biggest mistake period was the focus on HTML5. Also, he says that things are looking for the new iOS native app. according to him, the users are consuming twice as many feed stories since the update to the new iOS native app.

Similarly, Airbnb decided to move from Native to Hybrid app in June 2016 to have a single code base for both Android and iOS applications. In June 2018, the decision-makers evaluated the situation again; they had three codebases. Out of the 1100 mobile app screens, 800 were in Native iOS, 800 were in Native Android, and 300 were in hybrid React Native stack. The Airbnb team ended up with more engineers and multiple codebases. So, Airbnb finally decided to move away from Hybrid and make the 300 Hybrid screens again in Native tech stack. 

The Bottom Line

From the above article, there are distinct and clear pros and cons for both native and hybrid approaches. With the benefits such as one source code, speed to market, cross-compatibility, and low budget make hybrid apps very appealing. In the longer run, the company will likely spend more time tweaking and fixing the app because of user complaints about performance-driven issues and UI elements which is the biggest detraction of hybrid apps.

However, native apps have added advantages and benefits than hybrid apps. They are specific to the operating system on which the app is built. As discussed earlier GPS, camera, and address book are native apps. In today’s hacking world, security should be a topmost priority. Native apps provide a best in class security for mobile application, access to all native APIs, and a highly responsive user interface. But you should always remember:

“Don’t be penny wise and pound foolish”

Building native apps may cost higher than the hybrid apps, but you will save money and time in the long run. You will also get industry-standard app performance and best user experience. Choosing the right path is never easy. It’s a decision we make with only our hearts to guide us. In the end, if you want to bet your life on a mobile app business, you must choose native.